Company forms joint venture with Mei Ah

HBO Asia has unveiled an Asian movie channel as part of a joint venture with Hong Kong’s Mei Ah, which will launch across the continent next year.

It will be HBO Asia’s first channel dedicated to Asian content. HBO Asia is available in 22 territories in the continent.

“The new channel will have a unique Asian feel, marrying HBO Asia’s on-air presentation … with exclusive access to Mei Ah’s library of Asian language movies and acquisition expertise,” HBO Asia CEO Jonathan Spink said in a statement.

The company last month announced distribution deals for WarnerTV and BabyFirst and the launch of an HD movie service.

Mei Ah was founded in 1984, and is a leading shingle and distrib of Chinese language movies with a library of more than 600 titles. It also operates TV channels with an extensive reach.

In November, Mei Ah announced the distribution of its MATV Movies Channel on the Sky Perfect TV System, the largest satellite pay TV platform in Japan.

Li Kuo Hsing, founder and chairman of Mei Ah Entertainment, described the deal as a milestone for his firm’s TV business as it would allow them to take their TV business across the whole region.

“We will continue to produce more Chinese-language movies and TV dramas and other Asian programs to meet local and regional demands,” he said.

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