Japanese company to focus on celebrities
Fox Intl. Channels has joined with Access TV, which produces shows about foreign celebs visiting Japan and similar foreign-flavored content, to launch shingle ACTV Creative Team.
The unit, which will be headed by ACTV exec producer Dan Smith, will engage in collaborative projects with corporate partners, sponsors, talents and celebs. The aim is to boost Fox’s ad revenues as well as strengthen its production capacity.
The content will resemble “Fox Backstage Pass,” a weekly entertainment info show made by ACTV that has already hit the 70-episode mark.
Smith launched ACTV with other partners in 2004. In addition to “Fox Backstage Pass,” it has made content for the AP wire service, the U.S. BET Network and Colors Television, among other clients.
In related news, FIC’s online ad division Fox Network Japan formally launched its Japanese ad network Performance.Fox on Dec. 11.
In co-operation with 10 major domestic ad networks, Fox Network Japan has already extended its media reach in Japan while expanding to 200 million impressions monthly. In 2010 it plans to increase this figure to 1 billion impressions monthly.
One strength of the Performance.Fox service is Fox’s access to a global network of partners, including Yahoo!, MSN and Facebook, making it relatively easy for its Japanese clients to buy ads on these and other foreign sites.