You will be redirected back to your article in seconds

Federal Reserve heads to theaters

Institution plans PSA about foreclosure scams

Moviegoers plunking down in their seats will soon be greeted with a message from an unlikely source: The Federal Reserve.

The institution plans to run a public service announcement in theaters warning of foreclosure scams, including those that purport to offer information for a fee even though it is readily available for free from consumer groups and the federal government. 

Starting on April 10, the 30-second PSAs will run before trailers in 28 theaters in 14 cities hit hard by foreclosures. The spots, which will run for seven days, warn audiences, “Don’t be taken advantage of. It shouldn’t hurt to get help.” They direct consumers to go to federalreserve.gov and click on “Five Tips for Avoiding Foreclosure Scams.”

After reports of an uptick in fraudulent activity via telemarketing, the Internet and infomercials, the Federal Reserve decided to run the spots in theaters because it allowed them to target consumers in a more creative way than on TV, where PSAs are often relegated to latenight purgatory, a source with the Fed says. They will run in California, Nevada, Florida, Ohio, Michigan, Arizona and Georgia.

The Fed is paying $9,000 to show the spots in the theaters. They have run PSAs before on radio and TV in the late 1990s featuring then-chairman Alan Greenspan offering information about financial education.

More Film

  • Hermes holiday window

    Le Gentil Garcon Brings Classic Hollywood to Hermes for the Holidays

    Moviegoers plunking down in their seats will soon be greeted with a message from an unlikely source: The Federal Reserve. The institution plans to run a public service announcement in theaters warning of foreclosure scams, including those that purport to offer information for a fee even though it is readily available for free from consumer […]

  • Justice League

    Box Office: 'Justice League' Heading for Disappointing $95 Million Opening

    Moviegoers plunking down in their seats will soon be greeted with a message from an unlikely source: The Federal Reserve. The institution plans to run a public service announcement in theaters warning of foreclosure scams, including those that purport to offer information for a fee even though it is readily available for free from consumer […]

  • Noah Baumbach Casts Adam Driver, Scarlett

    Noah Baumbach Casts Adam Driver, Scarlett Johansson, Laura Dern in Next Film

    Moviegoers plunking down in their seats will soon be greeted with a message from an unlikely source: The Federal Reserve. The institution plans to run a public service announcement in theaters warning of foreclosure scams, including those that purport to offer information for a fee even though it is readily available for free from consumer […]

  • Netflix placeholder

    Netflix Acquires Animated Feature From 'Despicable Me' Co-Creator

    Moviegoers plunking down in their seats will soon be greeted with a message from an unlikely source: The Federal Reserve. The institution plans to run a public service announcement in theaters warning of foreclosure scams, including those that purport to offer information for a fee even though it is readily available for free from consumer […]

  • Still from Google Spotlight Stories' short

    Google Spotlight Stories Releases VR Short 'Sonaria' With Steam, Viveport, Mobile App

    Moviegoers plunking down in their seats will soon be greeted with a message from an unlikely source: The Federal Reserve. The institution plans to run a public service announcement in theaters warning of foreclosure scams, including those that purport to offer information for a fee even though it is readily available for free from consumer […]

  • Viola Davis Malcolm D Lee

    Viola Davis, Malcolm D. Lee and Universal Team on 'I Almost Forgot About You'

    Moviegoers plunking down in their seats will soon be greeted with a message from an unlikely source: The Federal Reserve. The institution plans to run a public service announcement in theaters warning of foreclosure scams, including those that purport to offer information for a fee even though it is readily available for free from consumer […]

More From Our Brands

Access exclusive content