LONDON — U.K. cabler Virgin Media has poached seasoned Disney topper Cindy Rose.
She will join Virgin Media Nov. 1 in the new post of executive director of television, effectively replacing content head Malcolm Wall, who left in March.
Rose, a graduate of New York Law School who has spent 14 years at the Mouse House, will lead Virgin Media’s TV strategy, including development of its video-on-demand service.
Virgin Media CEO Neil Berkett said: “Cindy has a wealth of experience and an exceptional understanding of the evolving digital landscape.”
Rose has played a key role in beefing up Disney’s activities in the U.K., most recently as senior VP and managing director, Disney Interactive Media Group (Europe, Middle East and Africa).
Previously, Rose was senior VP and managing director for the Walt Disney Company in the U.K. and Ireland.
Virgin Media recently posted better-than-expected results for the three months to June.
However, the company has been noticeably less successful at signing up new customers than arch-rival BSkyB, a trend which Berkett is keen to reverse.