DDA Public Relations is expanding its Los Angeles offices with the addition of a domestic publicity division to be led by veteran exec Dana Archer.
She’s joining as VP of corporate publicity and will pursue film, TV, home entertainment and corporate clients while providing an option for DDA’s clients to expand their reach into North America.
Archer has been working for Weber Shandwick, where she managed the corporate entertainment practice, overseeing accounts such as Warner Bros., Overture Films and Paramount Home Entertainment. She previously worked at Shepley Winings PR and B/W/R.
DDA clients include Hewlett Packard, Reliance Big Entertainment, Halcyon, Entertainment One, Ealing Studios, the Dubai Film Festival and DTS.