Series takes 13.9% share in Spain
MADRID — Sci-fi thriller “FlashForward” consolidated its standing as this season’s hit U.S. rookie in Spain, notching up a 13.9% share and 2.7 million viewers Tuesday primetime for its second week at broadcaster Cuatro.Auds smashed Cuatro’s average channel share for the month of 7.8% through Oct. 13. ABC’s drama edged down only four-tenths vs. its free-to-air Spanish premiere (14.3% and 2.7 million) on Oct. 6. “These results don’t guarantee success, but they do mark a trend,” said audience analyst Eduardo Garcia Matilla at Corporacion Multimedia. The Joseph Fiennes starrer held strongly despite bullish competition from docu-reality skein “Curso del 63,” airing on mass audience network Antena 3. The Spanish version of U.K. format “That’ll Teach Them,” “Curso” dominated Tuesday primetime with a 22.4% share and 4.2 million. “FlashForward’s” first two weeks in Spain’s free-to-air TV market registered especially strongly in 25-44 demos and mid-high social groups, according to research company Corporacion Multimedia. Launched Oct. 5 by AXN in Spain, “FlashForward” averages a healthy 93,000 viewers and a 5.2% share among Spain’s dedicated cable/sat/DTT channels. The show offers young audiences something different by way of series, which is not easy, Matilla added. Trying to maintain audience loyalty with a similar product, Sogecable’s Cuatro followed “FlashForward” from 11.30 p.m. with two episodes of the fifth season of “Lost.” They garnered respectable 7.7% and 8.5% shares. Both U.S. skeins were acquired from Disney, with whom Cuatro inked in May a long-term, first-option deal for TV dramas and feature films.
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