Banijay options reality format ’21 Days’

Telemundo likely to produce U.S. version

MADRID — Stephan Courbit’s Banijay Entertainment has optioned French TV adaptation rights for docu-reality format “21 dias” (21 Days), one of the biggest surprises in Spain’s 2008/09 TV season.

Produced by Madrid-based company BocaBoca Producciones, the format aired in Spain on Sogecable web Cuatro Fridays at 11 p.m.

Fronted by journo Samanta Villar, “21 dias” draws a realistic portrait of social issues in Spain. First season tackled issues such as illegal immigration, drugs, people in wheelchairs or living in a shanty slum.

Docu series’ first six episodes averaged 15.7% share and 1.95 million viewers, marking Cuatro’s best debut for the 2008/09 season. Series will be back on Cuatro by the end of September.

According to BocaBoca, it’s finalizing an agreement with Telemundo, which plans to produce “21 dias” Stateside this fall.

BocaBoca is in final negotiations with Milan-based production house Magnolia TV on the format’s sales option for Italy. Magnolia is also in talks for Dutch rights, while Televisa has showed interest in a docu-reality adaptation for Mexico.

The format was jointly created by BocaBoca general manager Macarena Rey and David F. Miralles, director of the recently launched BocaBoca docus, reports and new formats division.

BocaBoca is controlled by Vocento, one of Spain’s biggest media congloms.

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