Anticipating competition from high-tech giants making their first foray into the entertainment industry, global post and fulfillment conglom Ascent Media Group has undertaken a major reorganization and is hiring a platoon of executives with experience in information technology and computers.
Tom Kuehle, AMG’s exec VP, strategic solution, said Ascent’s plan is to become a “media manufacturing environment.”
To prepare for that competition, AMG has consolidated its many businesses, which operated largely independently, into two units: creative services, which comprises post-production; and content services, which includes traditional media services, digital media services, network services and consulting.
Ascent is hiring executives whose background is in computers and IT, not necessarily entertainment, to fill holes in the content services team.
Robert Blatt has been named senior VP of product development. Most recently a VP and general manager at AOL Software, he will lead Ascent’s next-generation digital vault, repurposing and publishing solutions, and new business systems efforts.
Telecom vet Brendan Corrigan joins Ascent as senior VP, content distribution and transport. He will help expand Ascent’s global distribution platform and integrate the playout and origination business into the company’s digital media supply chain.
Mick Bass becomes VP of alliance management. Bass comes from Hewlett-Packard’s Digital Entertainment Services business.
Kuehle said as these high-tech companies enter competition with Ascent, alliances will be especially important.
Finally, Mark Laudenslager becomes VP of digital media operations and content management. Laudenslager has extensive experience in B-to-C content delivery, most recently at Strategy Cafe.