Ad splash for ‘Yamato’

Toho spending big on New Year's Day blitz for film

Toho, Japan’s leading distrib and exhib, is splashing out $11 million on New Year’s Day advertising for its sci-fi spectacular “Space Battleship Yamato” — a huge sum for a local pic.

The spend comes on top of its $30 million budget, the upper limit for a domestic pic.

Toho will run “Yamato” commercials on all five networks, beginning with the first ad after midnight on Jan. 1, considered the most prestigious, and priciest, spot.

The blitz also features ads in national newspapers; the biggest is a four-page spread, including front and back pages, in the conservative Sankei Shinbun broadsheet.

Finally, Toho will screen 30-second trailers in all its theaters Jan. 1-8.

Skedded for a December 2010 bow, “Space Battleship Yamato” is a live-action version of the iconic 1970s Leiji Matsumoto anime space opera, helmed by Takashi Yamazaki and featuring local superstar Takuya Kimura.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety