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Ad agencies back ‘Tuesday’

Muntean film budgeted at $350,000

PARIS — Radu Muntean (“Boogie,” “The Paper Will Be Blue”), one of the leading lights of Romania’s new wave, has drawn down Euros 250,000 ($350,000) from ad agency giants McCann Erickson and Optimedia to make his fourth feature “Tuesday, After Christmas.”

Moving into pre-production, “”Tuesday” will shoot from November, with Muntean teaming with his regular co-scribes Alexandru Baciu and Razvan Radulescu. Romania’s biggest commercials house, Multimedia Est, will produce “Tuesday,” its third Muntean pic in a row.

Taking place one week before Christmas, “Tuesday” focuses on marital crisis — that of Paul and Adriana, who’ve been married for 10 years and have an 8-year-old daughter. Paul decides to leave his wife for his mistress. He informs his wife, who gives him until the Tuesday after Christmas to tell his daughter.

According to Muntean, who describes “Tuesday” as a “stark but intimate film,” “This is not a film about guilt; it is rather a film about choices. Paul is not just breaking up with a person but in a way he is saying goodbye to an entire lifestyle.”

Broadly in the vein of “Boogie,” and “The Paper Will Be Blue,” “Tuesday” turns on “how you can cope with your ideals,” Baciu added at the Paris Project co-production forum, which wraps Thursday.

Pic will be shot with discreet, observational hand-held camerawork, using long sequences, Baciu said.

Pic has already covered $896,000 of its $1.3 million budget, Multimedia Est’s Miruva Jovin said in Paris. Muntean is currently key casting, she added.

Baciu and Jovin were at the Paris Project to tie down a French co-producer and sales agent.

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