You will be redirected back to your article in seconds

Activision plays ‘Guitar’ for profit

Videogame sales begin to rebound

As sales of videogames start to rebound, so too is the bottom line of the industry’s largest gamemaker.

Activision Blizzard reported a better-than-expected $15 million profit during the third quarter, helped by the release of titles including “Guitar Hero 5,” “Marvel: Ultimate Alliance 2” and “World of Warcraft.” It lost $108 million during the year-earlier period.

The company generated $703 million in revenue during the quarter, down a slight 1.1% from last year.

But comparing the company’s quarterly figures isn’t completely fair, considering Activision and Blizzard merged and began operating as one entity during the third quarter last year.

Despite softening sales for music games this year, Activision said it had two of the quarter’s top 10 titles in the U.S., with “Guitar Hero World Tour” and “Guitar Hero 5” on that list, according to NPD Group. It has “DJ Hero” and “Band Hero” out during the fourth quarter.

The new games will introduce newer hits and songs in the hip-hop, rap, techno and dance categories, which should help attract new gamers.

“What we didn’t do in the past was introduce popular music into the mix,” said company chief Robert Kotick. “We were satisfying the demands of classic rock.”

Sales are already up: In September, the music games category in the U.S. grew 72% over last year because of “Guitar Hero 5” and the release of the Beatles edition from MTV’s rival “Rock Band” franchise.

While sales of vidgames are off by 13% so far this year, Activision Blizzard expects its current slate of games, the bow of “Tony Hawk: Ride,” as well as the much-hyped launch of “Call of Duty: Modern Warfare 2” — which it aims to make the largest entertainment release of the year — to help reverse sagging sales.

More Scene

  • The 'Runaways' Praise Series' Diversity at

    'Marvel's Runaways' Stars Praise Series' Diversity at Hulu Premiere

    As sales of videogames start to rebound, so too is the bottom line of the industry’s largest gamemaker. Activision Blizzard reported a better-than-expected $15 million profit during the third quarter, helped by the release of titles including “Guitar Hero 5,” “Marvel: Ultimate Alliance 2” and “World of Warcraft.” It lost $108 million during the year-earlier […]

  • 'Molly's Game' film premiere, Arrivals, AFI

    Jessica Chastain Praises Bravery of Sexual Assault Victims at 'Molly's Game' Premiere, AFI Fest Tribute to Aaron Sorkin

    As sales of videogames start to rebound, so too is the bottom line of the industry’s largest gamemaker. Activision Blizzard reported a better-than-expected $15 million profit during the third quarter, helped by the release of titles including “Guitar Hero 5,” “Marvel: Ultimate Alliance 2” and “World of Warcraft.” It lost $108 million during the year-earlier […]

  • 'The Shape of Water' film premiere

    Guillermo del Toro Calls 'The Shape of Water' a New Type of 'Beauty and the Beast'

    As sales of videogames start to rebound, so too is the bottom line of the industry’s largest gamemaker. Activision Blizzard reported a better-than-expected $15 million profit during the third quarter, helped by the release of titles including “Guitar Hero 5,” “Marvel: Ultimate Alliance 2” and “World of Warcraft.” It lost $108 million during the year-earlier […]

  • Girls Inc. hosts the 2017 LA

    Warner Bros. TV Exec Calls for End to Sexual Harassment: 'Enough Is Enough'

    As sales of videogames start to rebound, so too is the bottom line of the industry’s largest gamemaker. Activision Blizzard reported a better-than-expected $15 million profit during the third quarter, helped by the release of titles including “Guitar Hero 5,” “Marvel: Ultimate Alliance 2” and “World of Warcraft.” It lost $108 million during the year-earlier […]

  • Wonder premiere

    'Wonder' Premiere Celebrates Book's Six-Year Journey to Big Screen, 'Once-in-a-Lifetime Actor' Jacob Tremblay

    As sales of videogames start to rebound, so too is the bottom line of the industry’s largest gamemaker. Activision Blizzard reported a better-than-expected $15 million profit during the third quarter, helped by the release of titles including “Guitar Hero 5,” “Marvel: Ultimate Alliance 2” and “World of Warcraft.” It lost $108 million during the year-earlier […]

  • Jason Momoa, Henry Cavill, Ezra Miller,

    Jason Momoa, Ben Affleck, Gal Gadot Assemble for 'Justice League' Hollywood Premiere

    As sales of videogames start to rebound, so too is the bottom line of the industry’s largest gamemaker. Activision Blizzard reported a better-than-expected $15 million profit during the third quarter, helped by the release of titles including “Guitar Hero 5,” “Marvel: Ultimate Alliance 2” and “World of Warcraft.” It lost $108 million during the year-earlier […]

More From Our Brands

Access exclusive content