10 Francs moves into formats, fiction

French company signs sales pact with Wai TV

BIARRITZ, France — Gallic docu sales company 10 Francs is diversifying into formats and fiction, general manager Guy Knafo announced at France Television Intl.’s Biarritz Rendez-Vous Tuesday. 

Move comes as the international market toughens not just for docus but all programming, and rolls off an exclusive sales representation pact with Childeric Muller’s Paris-based Wai TV.

Launched in 2000, Wai TV specializes in French format production of gameshows and variety shows; 10 Francs was created 14 years ago and has one of Europe’s largest catalogs with an 1,800-title library. 

The partnership allows Knafo to use his knowledge of the international TV market and tap into Muller’s production expertise.

Knafo explained the move is more of a diversification than a complete makeover of 10 Francs. 

“As we’re all going through an economic recession, we need to be flexible,” Knafo said. “Buyers are also more open than ever about what they want, and acquisitions execs are often handling a wider spectrum of acquisitions.” 

10 Francs now reps Wai’s most popular format, “Big Exams,” which features questions testing participants on various topics ranging from the rules of the road to spelling and ecology. 

Acquired by ITV in 2003, “Big Exams” was turned into “The Great British Test” and became a hit — notably the format “The Great British Driving Test: Men vs. Women.”

10 Francs also sells Wai’s new format “You’re on the Air,” where unknown folks become hosts of a celebrity gameshow.

New dramas on 10 Francs’ slate include historical miniseries “The Last Bey of the Balkans,” and skein “V as in Vengeance,” a popular show from the 90s.

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