KIX and Thrill to draw on 12,000 title library

Lionsgate’s Asian subsid Tiger Gate Ent. has announced that it will launch its pay TV channel brands, KIX and Thrill, on PCCW’s Now TV platform in Hong Kong.

Kix airs Asian action films and extreme sports, while Thrill is a 24-hour movie channel that programs regional horror and thriller content, both drawing on the Canadian shingle’s library of more than 12,000 titles.

Now TV is the largest pay TV provider in the Hong Kong market.

The agreement to launch on Now TV follows hot on the heels of several distribution deals in the region for Tiger Gate, which the company said was part of its strategy to access the legions of action and thriller/horror fans among the region’s 300 million pay TV households. Launches in other major markets are planned throughout 2010, Tiger Gate said.

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