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Telemundo buys RTVE’s ‘Times’

Duo to partner on Latin American distribution

NBC U’s Telemundo has acquired U.S. rights to Spanish serial drama “Amar en tiempos revueltos” (To Love in Difficult Times).

“Amar” will air starting in September, Monday through Friday, in its original version.

This is the first fruit of a deal inked by Spanish pubcaster RTVE and Telemundo Intl., announced Tuesday in Madrid.

Telemundo Intl. will sell “Amar” rights for all Latin American territories.

Deal is open to more RTVE programming in the future. Both companies will explore TV co-production opportunities.

Produced by Endemol Spain’s Barcelona-based shingle Diagonal TV, “Amar” tells the story of five Spaniards living through the tough years that followed the end of the Spanish Civil War in 1939.

It has become a hit in Spain since its launch in 2005 on RTVE’s web TVE1 in a daily afternoon slot. This season, it has averaged a 22% share and 2.5 million viewers.

Telemundo also has acquired two “Amar” special episodes, broadcast by TVE1 in primetime to stellar audiences.

“TVE’s bet on quality dramas today takes a new jump forward. We’ll show that our series can be exported and are made for all audiences,” said RTVE prexy Luis Fernandez.

“This is a great chance to open the door of the whole American continent to Spanish dramas,” Telemundo Intl. prexy Marcos Santana added.

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