You will be redirected back to your article in seconds

Luc Besson probes third dimension

EuropaCorp forms alliance with tech firm

Luc Besson’s EuropaCorp has pacted with France’s Dassault Systemes to develop 3-D software applications for marketing and movies.

In a first phase, the pair will develop immersive virtual world entertainment for the website of “Arthur and the Revenge of Maltazard,” the second pic in Besson’s “Arthur” CGI/live-action saga. “Revenge” will be released in Gaul in December.

The online virtual world systems will explore the universe of the Minimoys, miniscule underground folk first featured in “Arthur and the Invisibles.”

Beyond marketing tools, which are already under design for “Arthur 2,” EuropaCorp and Dassault will develop interactive and 3-D concepts, including spectator online communities and new- media devices, both for marketing and moviemaking.

A 3-D software pioneer offering real-time, virtual world applications, Dassault has worked with Boeing and Airbus.

For EuropaCorp, which has yet to move into digital 3-D production, the Dassault deal allows it to “push the boundaries of entertainment throughout the entire lifespan of movies,” Besson said.

It is also part of EuropaCorp’s drive to bolster pic marketing.

For “Invisibles,” EuropaCorp struck marketing deals for France with McDonald’s and Gallic bank BNP Paribas, and it has extended those pacts to most of Europe for “Revenge.”

More Film

  • Golden Globe Nominations: Good News and

    Golden Globes Nominations: At Least It Was a Good Year for Strong Female Roles

    Luc Besson’s EuropaCorp has pacted with France’s Dassault Systemes to develop 3-D software applications for marketing and movies. In a first phase, the pair will develop immersive virtual world entertainment for the website of “Arthur and the Revenge of Maltazard,” the second pic in Besson’s “Arthur” CGI/live-action saga. “Revenge” will be released in Gaul in […]

  • Radiohead's Jonny Greenwood on Scoring 'Phantom

    There Will Be Greenwood: The Radiohead Rocker on Scoring 'Phantom Thread'

    Luc Besson’s EuropaCorp has pacted with France’s Dassault Systemes to develop 3-D software applications for marketing and movies. In a first phase, the pair will develop immersive virtual world entertainment for the website of “Arthur and the Revenge of Maltazard,” the second pic in Besson’s “Arthur” CGI/live-action saga. “Revenge” will be released in Gaul in […]

  • NOR_D01_053017_9621_R2 – L-R: Tom Hanks (Ben

    Fox Picks Up Leading 27 Golden Globes Nominations as Disney Deal Looms

    Luc Besson’s EuropaCorp has pacted with France’s Dassault Systemes to develop 3-D software applications for marketing and movies. In a first phase, the pair will develop immersive virtual world entertainment for the website of “Arthur and the Revenge of Maltazard,” the second pic in Besson’s “Arthur” CGI/live-action saga. “Revenge” will be released in Gaul in […]

  • Paddington 2

    International Newswire: Animation - An Indie Growth Industry?

    Luc Besson’s EuropaCorp has pacted with France’s Dassault Systemes to develop 3-D software applications for marketing and movies. In a first phase, the pair will develop immersive virtual world entertainment for the website of “Arthur and the Revenge of Maltazard,” the second pic in Besson’s “Arthur” CGI/live-action saga. “Revenge” will be released in Gaul in […]

  • Mary J. Blige

    Mary J. Blige Joins Illustrious Group of Golden Globes Double Music-Acting Nominees

    Luc Besson’s EuropaCorp has pacted with France’s Dassault Systemes to develop 3-D software applications for marketing and movies. In a first phase, the pair will develop immersive virtual world entertainment for the website of “Arthur and the Revenge of Maltazard,” the second pic in Besson’s “Arthur” CGI/live-action saga. “Revenge” will be released in Gaul in […]

  • All the Money in the World

    Golden Globes: 'All the Money in the World' Lands Three Nominations After Whirlwind Reshoots

    Luc Besson’s EuropaCorp has pacted with France’s Dassault Systemes to develop 3-D software applications for marketing and movies. In a first phase, the pair will develop immersive virtual world entertainment for the website of “Arthur and the Revenge of Maltazard,” the second pic in Besson’s “Arthur” CGI/live-action saga. “Revenge” will be released in Gaul in […]

  • Diane Kruger Hong Chau

    Diane Kruger Says She Walked Out of Audition Over Director's Disrespect

    Luc Besson’s EuropaCorp has pacted with France’s Dassault Systemes to develop 3-D software applications for marketing and movies. In a first phase, the pair will develop immersive virtual world entertainment for the website of “Arthur and the Revenge of Maltazard,” the second pic in Besson’s “Arthur” CGI/live-action saga. “Revenge” will be released in Gaul in […]

More From Our Brands

Access exclusive content