DVD sales down 14.4%

TOKYO — The Japanese video biz suffered a 9.7% drop in sales in the first half of 2009, compared with the same period the previous year, according to figures released Wednesday by the Japan Video Assn.

Sales amounted to $1.39 billion, with DVDs accounting for 93.1%, Blu-ray disks, 6.6% and other formats the remainder.

DVD sales fell 14.4% compared to the first half of 2008, with sell-through sales plunging 17.8% to $803 million and rental sliding 7.3% to $488 million.

Blu-ray disks were a bright spot in the gloomy picture, with sales jumping 386.8% to $91.8 million over the first half of 2008.

This figure was boosted by the growth in the number of Blu-ray software sales companies from 17 to 30.

In the sell-through category, the biggest genre was Japanese toons, grabbing a 56.6% share, followed by Japanese pics with 23.8%.

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