EuropaCorp, Telecinco pics top in France, Spain

Luc Besson’s EuropaCorp and Spain’s Telecinco Cinema, two of the most powerful production houses in Europe, are on a box office roll.

Besson’s “Arthur and the Revenge of Maltazard,” the second part of his live-action/CG trilogy following “Arthur and the Minimoys,” topped Gallic B.O. charts Wednesday through Sunday, grossing E6.9 million ($10.2 million) off 925 screens, a huge print run worthy of “Harry Potter.”

“Revenge” is EuropaCorp’s locomotive for 2009 but other EuropaCorp Distribution releases have been making useful coin. Radu Mihaileanu’s “The Concert” has taken $10 million in four weeks, Xavier Giannoli’s Cannes competition player “In the Beginning” made $2.75 million after three weeks.

Telecinco Cinema’s “Spanish Movie,” Fox Intl. Prods’ first release in Spain, landed at No. 1, bowing Friday to an estimated $3.2 million off 386 prints. It is Telecinco Cinema’s third No. 1 in two months following “Agora” and “Cell 211,” which no other Spanish company has achieved this decade.

With “Agora” cuming $30.5 million through Sunday and “Cell 211″ $9.4 million, Telecinco movies took 26% of Spain’s top 20 pics’ weekend box office.

Budgeted at $94.2 million, “Revenge” is financed by a combination of Gallic TV sales, international sales and partnerships, licensing (such as a Ubisoft vidgame) and equity against sponsorship provided by French bank BNP, said EuropaCorp CEO Jean-Julien Baronnet.

“Spanish Movie” saw a colossal Fox marketing campaign, much of it on the Internet, from an early stage of production.

“The film was designed as a product and the marketing was key,” said CEO Ghislain Barrois.

(Emilio Mayorga in Barcelona contributed to this report.)

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0