Warner taking extra precautions for 'China'
Warner Bros. said Thursday that it will step up anti-piracy activities to protect its second Bollywood movie “Chandni Chowk to China,” which opens day-and-date in 35 countries including the U.S. and U.K. on Jan. 16.
Directed by Nikhil Advani, the action-comedy stars Akshay Kumar and last year’s femme discovery Deepika Padukone.
“We know that audience excitement and anticipation for ‘Chandni Chowk to China’ is high, especially in the North American Hindi and U.K. community,” said Lucia Rangel, WB’s VP of Latin America and Asia Pacific worldwide anti-piracy operations. “Unfortunately, this means that pirate demand for the film will be high as well.”
WB will target camcording in cinemas and scan the Internet for illegal uploads.
“While the film is still in theaters, sellers and consumers should note that DVDs of the film are not legally authorized, and if found, retailers may face the legal action,” Rangel said.