'CSI' creator to address annual NAB confab
The National Assn. of Broadcasters has confirmed showrunner Anthony Zuiker as a speaker for its annual industry convention, skedded for April in Las Vegas.
NAB’s nabbing of the highly successful “CSI” franchise creator and exec producer is in line with the slated theme for this year’s confab: content, content and more content.
“In addition to a fascinating story about his personal path to fame, Zuiker will show how creative ideas, great talent and a healthy dose of risk can open new pathways for existing brands,” the org announced Thursday. “He will explain why promoting fresh content to a young audience is so important.”