Weak bow for ‘Musical’ series

ABC show falls victim to slow Sunday

ABC’s reality contest involving the “High School Musical” franchise seemed like one of the summer’s best bets, but auds didn’t tune in for its debut Sunday night.

“High School Musical: Get in the Picture” did well enough among kids but didn’t bring in enough of their parents. As a result, it logged the summer’s second-lowest premiere scores, behind only ABC’s Friday flameout “Dance Machine.”

According to preliminary nationals from Nielsen, the Nick Lachey-hosted “Get in the Picture” settled for a fourth-place 1.1 rating/3 share in adults 18-49 and 4 million viewers overall despite airing behind a repeat of the potent “America’s Funniest Home Videos” (prelim 1.6/6 in 18-49, 5.5 million).

In the 18-49 demo, it was beaten out by CBS’ “Big Brother” (prelim 1.9/6 in 18-49, 5.8 million), repeats of Fox comedies “The Simpsons” (prelim 1.6/6 in 18-49, 3.5 million) and “King of the Hill” (1.6/5, 3.5 million) and even a special off-night repeat of NBC’s “America’s Got Talent” (prelim 1.4/4 in 18-49, 5.3 million).

If there was a bright spot, it’s that its audience held steady throughout the course of its hour. “Get in the Picture” also won its timeslot among kids 2-11 (1.5/7) but placed third among the broadcasters in teens 12-17 (0.5/2).

“Get in the Picture” is airing twice a week (Sundays and Mondays at 8 p.m.) before continuing only in its regular Monday slot beginning Aug. 4. Winner will be featured in the closing credits of the upcoming feature film “High School Musical” sequel this fall and will also land a talent holding deal with ABC.

ABC saw its reality contest ‘High School Musical: Get in the Picture’ begin life on a low note.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety