Hector Beltram to run new division
HOLLYWOOD — Venevision Intl., the global sales unit of Venezuela’s media conglom Cisneros Group, has launched a new formats division, tapping industry vet Hector Beltran to head it.
Formats unit will exploit and adapt company’s extensive catalogue as well as develop scripted and non-scripted formats.
Venevision Intl. prexy-CEO Luis Villanueva explained: “Years ago, we ventured into this area through an alliance with notable and successful companies, but now we’ve decided, in response to our own growth, to incorporate the infrastructure internally, given the increasing opportunities the market presents.”
Beltran says the division will develop and expand its catalog of talk-shows, gamers and dramas. “We plan to focus on Latin America, our natural market, and develop the markets of Europe and Asia,” he added.
Company will follow its on-demand model, which adapts programs to the needs of each client.