Network inks deal with Swedish distributor

TOKYO — TV Tokyo, the smallest of Japan’s five networks, has inked a deal with Stockholm-based worldwide format distributor Sparks Network, the net announced Thursday.

TV Tokyo will license to Sparks the format of a segment of “National Family Challenge,” in which families undertake extraordinary challenges to win 1 million yen ($9,390). In the segment, the show’s presenters visit the contestants and try to find them hiding in their homes.¬†

TV Tokyo has long been successful distribbing its toons abroad, but this format deal for a live-action show is a first.

It follows similar deals by the TV Asashi network with the William Morris Agency and by comedy talent shop Yoshimoto Kogyo with Creative Artists Agency.

Japanese formats have become hot¬†internationally with the overseas success of “Ninja Warrior,” “Hole in the Wall,” “I Survived a Japanese Game Show” and others.

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