Marc Cherry said once again on Thursday that he’d like to set an end date for "Desperate Housewives" but the network isn’t going for it. On a panel of ABC showrunners at the Television Critics Assn. tour in Beverly Hills, Cherry (pictured right) said that the series would end after seven seasons.

The show is about to embark on its fifth season, meaning if creator-exec produced Cherry had his wish, "Housewives" would end in 2011. An ABC representative and a high-level network exec said that there were no firm plans for the show to end at that point, and that Cherry was in no position to declare a finale for the series.

This isn’t the first time Cherry has spoken to the press about his desire for the show to have a solid wrap-up date, but his discussions with the media haven’t swayed the network. "Lost" exec producers Damon Lindelof and Carlton Cuse were also on the panel, and Cherry’s comments came after segment on how Lindelof and Cuse have been able to focus on their storytelling now that they know exactly when the show will end. There are two more seasons of "Lost," and it will conclude in 2010.

"Housewives" was a kudos and ratings powerhouse when it launched in 2004, receiving a nomination for best comedy. Although it hasn’t been nominated since, the show continues to draw a significant amount of viewers. On the panel, Cherry said the first season of the show was very strong creatively but then dipped in season two. According to Cherry, seasons three and four have been an improvement. Cherry is currently contracted to ABC Studios until May 2011 and commented on ending the show when he signed that deal: "I think that, at the end of my deal, and after seven seasons, it will be a good time to call it quits," he said.

"I don’t want anyone else to run the show, and I don’t want us to fade away. But I’m serious in my intent to end it after seven years," Cherry said. "I don’t want to overstay my welcome."

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