JOHANNESBURG — The South African Broadcasting Corp. and the African Union of Broadcasting have partnered to win broadcasting rights to the 2008 Olympic Games in Beijing for sub-Saharan Africa.
The Intl. Olympic Committee Tuesday granted the pair broadcasting rights to 37 territories, excluding South Africa.
Broadcasting in English, French and Portuguese, the AUB/SABC partnership will cover 126 hours over the course of the Games Aug. 8-24 via exclusive over-the-air TV and radio and non-exclusive satellite, mobile and Internet rights.
IOC executive member Richard Carrion said the organization “had selected the AUB/SABC partnership on its capacity to reach the largest possible audience, as well as its commitment to broadcasting tailored programming of the Olympic Games in sub-Saharan Africa and promoting the values of the Olympic movement in the region.”
Mvuzo Mbebe, SABC Content Enterprises group executive said the SABC had assisted financially in the acquisition of the rights and in leveraging its expertise in the technical aspects of production, whereas the AUB had brought its “considerable strengths” in uniting broadcasters under one umbrella body.