Sony launches premium movie channel
JOHANNESBURG — Sony Entertainment Television Asia launched its premium movie and special-events channel, Set Max, in South Africa on Oct. 1 on satcaster MultiChoice’s DStv service as part of its Indian bouquet.Set Max is the second Sony Entertainment Television channel to bow in South Africa. It targets the country’s affluent, 1.2 million-strong Indian population. Launched in 1999, the 24-hour Set Max airs on pay TV in Asia, Europe and Latin America.
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