The ratings are in and they are gi-normous. (Good grief, don’t let this be an omen for Nov. 4.) Sarah Palin’s appearance pushed “Saturday Night Live” to its highest numbers in 14 years, since the show was hosted by another telegenic brunette thrust into the national spotlight, Olympic figure skater Nancy Kerrigan, on March 12, 1994.
“SNL” pulled a 10.7 rating/24 share in Nielsen’s 56 overnight metered markets, which cover more than 70% of U.S. TV households. To put it in perspective, that number is 161% higher than the show’s average last October, and 47% higher than last week’s seg. It’s lofty enough to make “SNL” the No. 3 program of last week, behind ABC’s “Dancing With the Stars” and CBS’ “CSI,” on a household rating basis. (Final national viewer tally and demographic breakdown won’t be available until Thursday.)
As I said below, Palin may not be bound for the Beltway next year but she will undoubtedly be in the market for a good TV agent come Nov. 5.
OK. Gotta give Sarah Palin a few points for having a sense of humor, though I couldn’t help but think “desperation time” while watching her two appearances on last night’s “Saturday Night Live” (posted below), in the cold open and in the “Weekend Update” seg. Lorne Michaels (did Palin call him “Lauren”? — it sure sounded like that to me) and Alec Baldwin played their parts perfectly (with a cool cameo from Mark Wahlberg to boot). Watching Palin and Fey pass each other was definitely worth the price of admission. And for the record, I would like to see the “30 Rock” sketch that Palin wrote. (Michaels flexed some self-
depricating -deprecating muscle of his own in telling her “not enough people know that show.”)
Can anyone explain why there’s a life-size prop of a cow, or some other farm animal, in the background and Michaels and Palin are talking backstage? Is it part of a running gag, or maybe just a political commentary from “SNL’s” prop master? After all, the hind end was pointed squarely at Palin.
If the polls keep going the way they’re going, and the endorsements, a la Colin Powell’s big news this ayem, keep going the Obama-Biden camp’s way, I’m thinking Palin still gets her national platform — a show on Fox News Channel or some other outlet. No matter what you think of her politics, you can’t deny that the woman is telegenic, and she’s already got her on-air signature — her kitten-ish wink — down pat.
Sarah Palin’s visit to “Saturday Night Live” tonight should make for a must-see vid clip, no matter what transpires.
The folks at Hulu are so charged up about the GOP veep nominee’s potential to deliver the Super Bowl of viral vid (remember those debate ratings?) that on Friday they emailed out a “placeholder” link to the clip on their site. It should become real thing around 2 a.m. PST Sunday, after “SNL” airs on the West Coast.
Those Internet types, they think of everything.