Sales no obstacle for ‘Wipeout’

Endemol sells game show to 17 territories

Endemol’s search for another “Big Brother” or “Deal or No Deal” may finally be over with news that it has sold extreme game show “Wipeout,” which made its global debut on ABC in June, to 17 territories.

The latest webs to pick up the format, recently commissioned for a second series by ABC, are BBC1 in Blighty, Telecinco in Spain, RTL4 in the Netherlands and Channel 10 in Israel.

All four plan to run the show in primetime either later this year or early in 2009.

ProSieben in Germany and MBC in the Middle East have also commissioned “Wipeout” while Oz’s Nine Network has bought both the format and the readymade U.S. version.

“The speed with which ‘Wipeout’ has been selling globally is quite phenomenal,” said Annelies Noest, director of sales at Endemol Intl. “Its success in the U.S. and Australia has intensified the rush to acquire the format and this international rollout looks set to continue.”

The BBC version of “Wipeout” is being produced by Initial (part of Endemol U.K.), Telecinco’s version will be made by Endemol Spain and the producer of RTL4’s series is Endemol Netherlands.

Channel 10 will mastermind the Israeli production.

All productions bar one will be located at Endemol’s Argentina-based set, which the company claims is the biggest TV obstacle course in the world.

The exception is the ABC’s series. This is made in the U.S. and produced by Endemol USA.

“Wipeout” features 24 contestants competing through four rounds of a punishing obstacle course for a cash prize — $50,000 in the U.S. show.

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