You will be redirected back to your article in seconds

Saffron spices up South African TV

Indian channel debuts on DStv satellite service

JOHANNESBURG — Pan-African satcaster MultiChoice launched its first South African-produced Indian channel, Saffron TV, on its DStv satellite service Monday.

The majority of the 1.2-million Indian population is descended from19th century laborers who came to South Africa to work on the sugar plantations of the south coast, with most still resident in the coastal province of KwaZulu-Natal.

They have evolved a separate identity over the years, with many no longer speaking an Indian language or even having known relatives in India..

According to producers Ochre Moving Pictures, the English-language lifestyle and entertainment channel will be a mix of local and international shows covering food, style, beauty and health, as well as Bollywood news and reviews, showbiz gossip, community news and family entertainment..

Aletta Alberts, head of content at MultiChoice, said DStv had launched an Indian bouquet a few years ago that had not done well.

“Research informed us that we had the right content. One day it dawned on us that we were putting the choice into homes where the first language was English — not Indian,” she said. “At about the same time, Stan Joseph (of Ochre) walked through the door with the Saffron TV proposal.”

More TV

  • "The Matrimonial Metric" -- Pictured: Sheldon

    Delayed Viewing Ratings: 'Big Bang Theory' Winter Premiere Starts 2018 Strong

    JOHANNESBURG — Pan-African satcaster MultiChoice launched its first South African-produced Indian channel, Saffron TV, on its DStv satellite service Monday. The majority of the 1.2-million Indian population is descended from19th century laborers who came to South Africa to work on the sugar plantations of the south coast, with most still resident in the coastal province […]

  • Morgan Freeman and Peter Dinklage Bring

    PepsiCo's Super Bowl Commercial for Doritos, Mountain Dew is Two Ads in One

    JOHANNESBURG — Pan-African satcaster MultiChoice launched its first South African-produced Indian channel, Saffron TV, on its DStv satellite service Monday. The majority of the 1.2-million Indian population is descended from19th century laborers who came to South Africa to work on the sugar plantations of the south coast, with most still resident in the coastal province […]

  • What We Do in the Shadows

    'What We Do in The Shadows' Series Lands at FX With Pilot Production Commitment

    JOHANNESBURG — Pan-African satcaster MultiChoice launched its first South African-produced Indian channel, Saffron TV, on its DStv satellite service Monday. The majority of the 1.2-million Indian population is descended from19th century laborers who came to South Africa to work on the sugar plantations of the south coast, with most still resident in the coastal province […]

  • Zachary Lutsky

    'The Resident' Consultant Under Review Amid 'Code Black' Sexual Harassment Claims

    JOHANNESBURG — Pan-African satcaster MultiChoice launched its first South African-produced Indian channel, Saffron TV, on its DStv satellite service Monday. The majority of the 1.2-million Indian population is descended from19th century laborers who came to South Africa to work on the sugar plantations of the south coast, with most still resident in the coastal province […]

  • Vince Gilligan Reveals Biggest 'Breaking Bad'

    'Breaking Bad' Creator Vince Gilligan on Disagreements in the Writers' Room

    JOHANNESBURG — Pan-African satcaster MultiChoice launched its first South African-produced Indian channel, Saffron TV, on its DStv satellite service Monday. The majority of the 1.2-million Indian population is descended from19th century laborers who came to South Africa to work on the sugar plantations of the south coast, with most still resident in the coastal province […]

  • Supergirl

    'Supergirl': Amy Jackson Talks Saturn Girl Being 'More Than Her Relationship' With Mon-El

    JOHANNESBURG — Pan-African satcaster MultiChoice launched its first South African-produced Indian channel, Saffron TV, on its DStv satellite service Monday. The majority of the 1.2-million Indian population is descended from19th century laborers who came to South Africa to work on the sugar plantations of the south coast, with most still resident in the coastal province […]

  • Sergio Mora Sergio Mora in action

    Mark Burnett Revives Boxing Series 'The Contender' With Epix, Paramount Television

    JOHANNESBURG — Pan-African satcaster MultiChoice launched its first South African-produced Indian channel, Saffron TV, on its DStv satellite service Monday. The majority of the 1.2-million Indian population is descended from19th century laborers who came to South Africa to work on the sugar plantations of the south coast, with most still resident in the coastal province […]

More From Our Brands

Access exclusive content