BSkyB, Current TV, Star TV to cover event
LONDON — BSkyB, Current and Star TV will broadcast the Pangea Day global event live May 10.
The ambitious Pangea Day project, which aims to bring (mainly young) people together through the power of film, is a four-hour program of shorts from across the globe coupled with speeches and music from artists, including Bob Geldof and Dave Stewart. It is being billed by promoters as the world’s first “global campfire.”
Pangea, which features simultaneous live broadcasts from Cairo, London, Los Angeles, Mumbai, Rio de Janeiro and Rwandan capital Kigali, will go out in its entirety on Current TV in the U.S. from 11 a.m. Pacific Time. In the U.K., the global event goes out to BSkyB subscribers on the Sky Movies Indie channel.
Across Asia and the Middle East, Star is the exclusive broadcast partner for Pangea Day. It will broadcast the program on Star World, one of the leading English entertainment channels in Asia.
Additionally, Pangea Day deals are in place with the following regional broadcasters: Globosat (Brazil), MGM Networks (Latin America), Metro TV (Indonesia), NZTV (New Zealand), Digiturk (Turkey), Channel 10 (Israel), City TV (Colombia), KW Networks and Once TV (Mexico), Canal Planete (France), MediaCorp (Singapore), V-Me (U.S., Spanish language), LTV (Lithuania), TVR (Romania) and Rwanda TV.
According to organizers, the Pangea Day event is expected to reach a global audience of more than 500 million via both traditional broadcasts, through free-to-air feeds, and by utilizing both web-based and mobile phone platforms.