PARIS — French publishing giant Lagardere’s audiovisual and new media division Lagardere Active has announced four new senior appointments, effective immediately.
Pierre Belaisch, currently deputy general manager at Lagardere’s youth-oriented TV channels division, Pole Jeunesse, will become general director for television programming.
Belaisch will oversee the directors of six of Lagardere’s special-interest networks: cable and satellite nets Canal J, TiJi, Filles TV and MCM, as well as DTT channels Gulli and Virgin 17.
Kid-focused Gulli and music video channel MCM are the Gallic market leaders in their categories.
Gabriel Dabi-Schwebel has been appointed deputy director for television programming, and will be responsible for business development and coordinating joint projects among the networks.
Tiphaine de Raguenel has been named research director for television programming, while Olivier Bibas has been appointed director of administration and finance.
Lagardere currently owns 20% of France’s leading paybox Canal Plus, and is a growing presence in TV drama and comedy production with ambitions to become a pan-European player.