Juma jumps on Green TV

Will focus on eco-friendly sporting events

Juma Entertainment has launched Juma Green, a business unit devoted to creating eco-friendly televised sporting events.

Barry Siegel will head the division, reporting to Juma president Bob Horowitz.

Juma Green’s slate includes the 17th annual Deer Valley Celebrity Skifest, which will be televised Dec. 21 on CBS, and “What Green Means to Me,” a series of vignettes involving sports and entertainment celebrities.

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