TV toppers are taking pay cuts amid dismal ad sales.
TV Asahi prexy Masao Kimiwada is dropping pay for the net’s 29 board members by an average of 12% for nine months beginning this month.
Kimiwada also said that TV Asahi is setting up a task force to study ways to raise revenues and cut expenses.
TV Asahi spot ad sales for June were down 10% vs. the same month the previous year.
TV Tokyo chairman Sadahiko Sugaya and prexy Masayuki Shimada are taking 15% pay cuts. Pay for senior managing and managing directors will be cut 10%, while directors will take a 5% drop. Expenses will be cut by 10%.