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Hungary makes move into digital TV

Antenna Hungaria given 12-year licenses

BUDAPEST — Hungarian broadcaster Antenna Hungaria, owned by Telediffusion de France, is to spearhead the country’s first foray into digital TV.

On Friday, Hungary’s National Telecommunication Authority granted AH 12-year licenses to launch a DTT platform consisting of five or more television channels. AH beat out Slovak-backed company Digital Broadcasting in its tender.

When fully operational, AH digital programming could reach as many as 1 million households.

Other players in the local biz, such as terrestrial network RTL Klub and cabler UPC, are expected to follow the move into digital soon, which will transform a market dominated at present by the three analog channels.

Analog TV in Hungary is set to be switched off by 2012.

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