HONG KONG — Three mobile TV licenses for the territory will be put up for auction in mid 2009, according to Hong Kong’s Commerce & Economic Development Bureau.
The licenses, valid for 15 years, will allow operators to broadcast up to 20 channels via the European Union-endorsed DVB-H standard, and 6 channels through the Korean T-DMB standard.
License holders are required to start broadcasting within 18 months from the conclusion of the auction, with mobile TV services expected to begin by 2010, according to the Bureau.
“Mobile TV exemplifies the technological advancement and media convergence,” said Duncan Pescod, permanent secretary for Commerce and Economic Development. “The market world wide has called for timely response from governments and regulators to facilitate the launch and growth of this innovative service.”