Helen Hunt directing Frito-Lay ad

Commercial set to air during Oscar telecast

Helen Hunt will helm a 60-second snack food commercial for Frito-Lay, set to air during the Feb. 22 Oscar telecast. The actress will direct a short film of the most inspiring entry in a story contest for the company’s True North snacks. Frito-Lay will also pay the winner $25,000. Stories will focus on how the author or someone the author knows is pursuing a life’s passion.

True North is due for some rebranding after summer, when one of its ads became a minor viral sensation because of its easily misunderstood kicker: “True North: An Extraordinary Nut Snack.”

More TV

  • Dove Cameron Sofia Carson

    Disney Announces 'Descendants 3' for 2019

    Helen Hunt will helm a 60-second snack food commercial for Frito-Lay, set to air during the Feb. 22 Oscar telecast. The actress will direct a short film of the most inspiring entry in a story contest for the company’s True North snacks. Frito-Lay will also pay the winner $25,000. Stories will focus on how the […]

  • Jeanine Mason

    'Roswell' Reboot Pilot Casts 'Grey's Anatomy's' Jeanine Mason in Lead Role

    Helen Hunt will helm a 60-second snack food commercial for Frito-Lay, set to air during the Feb. 22 Oscar telecast. The actress will direct a short film of the most inspiring entry in a story contest for the company’s True North snacks. Frito-Lay will also pay the winner $25,000. Stories will focus on how the […]

  • Purveyors of Pop eOne deal

    Reality Show Producers Sued for Trashing Hawaiian Beach House

    Helen Hunt will helm a 60-second snack food commercial for Frito-Lay, set to air during the Feb. 22 Oscar telecast. The actress will direct a short film of the most inspiring entry in a story contest for the company’s True North snacks. Frito-Lay will also pay the winner $25,000. Stories will focus on how the […]

  • Harry Connick Jr

    Harry Connick Jr. Talk Show to End After 2 Seasons (EXCLUSIVE)

    Helen Hunt will helm a 60-second snack food commercial for Frito-Lay, set to air during the Feb. 22 Oscar telecast. The actress will direct a short film of the most inspiring entry in a story contest for the company’s True North snacks. Frito-Lay will also pay the winner $25,000. Stories will focus on how the […]

  • George Stephanopoulos

    ABC's George Stephanopoulos Lands Exclusive Interview With Ex-FBI Chief Comey

    Helen Hunt will helm a 60-second snack food commercial for Frito-Lay, set to air during the Feb. 22 Oscar telecast. The actress will direct a short film of the most inspiring entry in a story contest for the company’s True North snacks. Frito-Lay will also pay the winner $25,000. Stories will focus on how the […]

More From Our Brands

Access exclusive content