Interesting to see the networks getting more aggressive about reporting their DVR numbers.
ABC today is touting "Grey’s Anatomy" (pictured above) retaining its crown as the most-DVR’d show of the season so far. The medical drama’s Sept. 25 season preem numbers (18.5 million viewers, 7.4 in 18-49) don’t look so soft when you add in 2.7 million viewers and 1.3 demo rating points from DVR playback viewing in the week after the premiere telecast. (The premiere ratings are based on the new industry standard of Live-Plus-Same Day, which means the aud for the initial telecast plus those that watched it on the same day of the preem.)
ABC also reports that "Desperate Housewives," "Boston Legal" and "Brothers and Sisters" added 1 million viewers or more to their preem numbers through DVR viewing. "Grey’s," "Boston Legal," "Ugly Betty" and "Brothers and Sisters" registered gains of 10% or more in the demo derby too, according to ABC.
CBS also sent out a bunch of info on its premiere week DVR ratings. "CSI: Miami," "NCIS," "The Mentalist" (pictured right), "Without a Trace," "Criminal Minds" and "Two and a Half Men" all padded their opening-night numbers by 1 million or more viewers.
The lag time in getting the DVR numbers out seems so incongruous in this era of non-stop, insta-information. But it’s also true that success breeds success. A show that performs poorly in the old-fashioned overnights is not likely to turn the corner when the DVR numbers are factored in. But strong shows look even stronger when the ratings yardstick is stretched out to include the DVR aud.