“Gossip Girl”: Harsh reviews make for good quote ads

GossipgirlmindblowinglyCW is having a some marketing fun at the expense of its harshest critics.

I laughed out loud this ayem when I saw a Gossip Girl quote ad on the side of a bus that proclaimed the show to be “Mind-blowingly Inappropriate,” with a tagline crediting that august organ of critical discourse, the Parents Television Council watchdog org. There are others in the series, including one touting the New York Post’s assertion that “Gossip Girl” is “a nasty piece of work.”

But it was the PTC quote that struck me as inspired. Tim Winter, prexy of the PTC, is rolling with it in the same way that CW is trying to use the PTC’s outrage to its advantage. “Normally, we have to pay for our outdoor advertising,” Winter noted. “We’d be thrilled if every network used our quotes about their programming to describe it in their ads.”

That said, Winter stressed that he is troubled by the steamy “Gossip Girl” ad campaign. No matter what CW says about the sexy show being aimed at young adults, the ads are titillating bait for teens and pre-teens, in Winter’s view.

“I am deeply troubled what the CW network is doing with the programming they’re putting on the public airwaves and in particular the media campaigns they’re putting out to promote their shows,” Winter says.

Gossipgirlnasty

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  1. I happened to examine your report and identified that your web site is so fantasic I have actually witnessed. Continue to keep in your superior work.

  2. Mo Shizzle says:

    Love it, love it! Never have seen the show but the inspired advertising rocks! How ’bout “Jesus gives it both thumbs down”. The more the critics drub these teen shows for their lack of morality, the more teens will watch. If the morality police really want to discourage viewing, they should extol the virtues of Gossip Girl and encourage teens to watch—the teenagers will switch channels faster than they can say “whatever!”

  3. Erick says:

    I Don’t know what’s the big deal about this show… I love it but if your outraged by it, grab the remote and change it and put some dvd of frasier or somethin’

  4. Sissy says:

    She was said to be fond of internet recently. Some of her fans found her on a millionaire&celebs dating club ******MILLMATCH******** She has a personal account there with her sexy pictures, blog and something about her films…In her friend circle, some other stars can be found there. But it was said that she is so picky.

  5. Matthew says:

    My question is why is all this hype keep brewing constantly? Let it be. It’s the parents’ choice for what they want their children to watch. The show is 14+, so maybe “some” parents would clue in that’s not recommended for tweens (11-14 year olds.) I will admit one thing, this show’s lifestyle of “hip” teenagers (yes, high school) is a bit over the top. Just know that “Gossip Girl” is not responsible for television’s history (actually MODERN) of mediocre porn clips. Well, if you consider 80% naked- “porn.”

  6. Lee Wilson says:

    that second poster looks like “Wild Things”

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