MADRID — France Televisions’ tumbling audience share has dented TV ad revenues in an already weak advertising market. It posted 2007 ad revs down 1.2% from 2006 to e786 million ($1.19 billion) on Thursday.
As at commercial broadcast rival TF1, the results were down on predictions made at the beginning of the year. In its 2006 annual report, FT forecast a 6.3% rise in advertising and sponsorship for 2007.
In 2006, 69% of FT’s $3.9 billion income came from a license fee paid by TV owners. Advertising repped 27% of revs, worth $1 billion. Sponsorship is worth $115 million a year.
FT’s core channels scored with fiction, such as TV movie “Chez Maupassant” (31.6%) and U.S. skeins such as “Cold Case” (32.7%), but France 2 lost 1.1% of aud share, dropping to 18.1%, according to Mediametrie statistics. France 3’s share fell from 14.7% to 14.1%