France Television feels ad loss

Reveue slips for broadcaster

MADRID — France Televisions’ tumbling audience share has dented TV ad revenues in an already weak advertising market. It posted 2007 ad revs down 1.2% from 2006 to e786 million ($1.19 billion) on Thursday.

As at commercial broadcast rival TF1, the results were down on predictions made at the beginning of the year. In its 2006 annual report, FT forecast a 6.3% rise in advertising and sponsorship for 2007.

In 2006, 69% of FT’s $3.9 billion income came from a license fee paid by TV owners. Advertising repped 27% of revs, worth $1 billion. Sponsorship is worth $115 million a year.

FT’s core channels scored with fiction, such as TV movie “Chez Maupassant” (31.6%) and U.S. skeins such as “Cold Case” (32.7%), but France 2 lost 1.1% of aud share, dropping to 18.1%, according to Mediametrie statistics. France 3’s share fell from 14.7% to 14.1%

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading