Pilot based on Argentinian telenovela 'Lalola'

Fox has given a pilot order to Kevin Falls’ take on the Argentinian telenovela “Lalola.”

Tentatively titled “Eva Adams,” hour-long project revolves around a womanizing lothario who somehow turns into a woman – and learns what it’s like to experience the same kind of abuse he used to dole out. Project is set in the world of sports management in addition to fashion.

Falls wrote the adaptation and will exec produce; Jamie Tarses is also exec producer. Sony Pictures TV is behind the project, which is based on the Dori Media International format.

Dori Media Group began pitching the format in the fall as a “new type of telenovela,” eschewing the genre’s usual rich-poor love story in favor of something more contemporary and faster-paced (Daily Variety, Sept. 1).

“Lalola,” which originally aired on Argentina’s America TV, is also being locally adapted for TV in the Philippines.

Other projects in the works at Fox include the Sam Baum entry “Lie to Me,” starring Tim Roth; the Paul Attanasio drama “Courtroom K”; the space thriller “Virtuality”; the comedy “Boldly Going Nowhere”; the Wilmer Valderrama vehicle “The Emancipation of Ernesto”; and the Shaun Cassidy entry “Inseparable.”

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