Football lifts NBC in ratings race

Vikings vs. Bears game wins Sunday night

A key pro football contest between the rival Minnesota Vikings and Chicago Bears helped NBC capture the final Sunday of November in key demo categories. CBS also got a nice boost from the end of a late-afternoon NFL game, while ABC had the night’s top entertainment series in “Desperate Housewives.”

According to preliminary nationals from Nielsen, the Vikings’ 34-14 victory over the Bears averaged a 5.3 rating/12 share in adults 18-49 and 14.2 million viewers overall on the NBC affiliates from 8:30 to 11 p.m., with the nationals expected to rise by 10% or more. The game, which vaulted the Vikings to first place in the NFC North division, ran first or second in all key categories during each half-hour, especially dominating in primetime’s final hour.

At CBS, a football overrun highlighted by the game between the Pittsburgh Steelers and New England Patriots and also featuring the lengthy conclusion to the Denver Broncos-New York Jets matchup, averaged a 7.4 rating/19 share in adults 18-49 and 24.3 million viewers overall during the night’s opening half-hour, with those numbers likely to rise by 15% or more in the nationals. Numbers for the rest of the CBS lineup is murky due to late start times in much of the country, but “60 Minutes” averaged a 4.8/12 in 18-49 and 18.8 million viewers overall from 7:30 to 8:30 p.m., followed by “Amazing Race” (roughly 3.5/7 in 18-49, 12.7 million viewers overall from 8:30 to 9:30), “Cold Case” (3.0/7 in 18-49, 11.4 million viewers overall) and “The Unit” (2.7/7 in 18-49, 9.9 million viewers overall).

ABC’s regular lineup was roughly in line with their prior season averages, starting with “America’s Funniest Home Videos” (2.3/6 in 18-49, 8.9 million viewers overall) and “Extreme Makeover: Home Edition” (3.6/8 in 18-49, 11.2 million viewers overall). “Desperate Housewives” then delivered the night’s top scores for an entertainment series (5.6/12 in 18-49, 15.6 million viewers overall), followed by “Brothers & Sisters” (3.5/8 in 18-49, 10.2 million viewers overall).

At Fox, “The Simpsons” (3.5/8 in 18-49, 8.0 million viewers overall) and “King of the Hill” (2.8/6 in 18-49, 6.3 million viewers overall) and “American Dad” (2.5/5 in 18-49, 5.5 million viewers overall) were all a bit below average, while “Family Guy” aired a repeat seg at 9 o’clock (3.2/7 in 18-49, 6.9 million viewers overall).

CW’s revamped Sunday sked fared a bit better than in recent weeks, notching identical scores for both former CBS series “Jericho” at 7 o’clock and movie “Crocodile Hunter” from 8 to 10 p.m. (0.4/1 in 18-49, 1.3 million viewers overall).

Preliminary 18-49 averages for the night: NBC, 4.3/10; CBS, 4.1/10; ABC, 3.7/9; Fox, 2.4/6; Univision, 1.1/3; CW, 0.4/1.

In total viewers: CBS, 15.0 million; NBC, 11.8 million; ABC, 11.5 million; Fox, 5.6 million; Univision, 3.1 million; CW, 1.3 million.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading