Emmys: Ratings are as bad as the show

Emmyhoststuxes

It was clear from the very first moments of the show, and now we have the quantitative ratings evidence that last night’s Emmycast was a stinker. In adults 18-49, the show dropped 12% from last year, which was nothing to cheer about ratings-wise, to an average 3.8 rating/9 share, according to Nielsen prelims. All those stars and the Emmys couldn’t even muster a 10 share? Wow.

In viewers, the three-hour ABC telecast averaged 12.2 million, down 6% from last year’s 13.1 million. Viewership declined as the night went on and the most high-profile trophies were handed out. It peaked from 9-9:30 p.m. at 13.2 million, but by 10 p.m. it was down to 12.1 million, and by 10:30 it was 11.9 million. That’s rejection folks.

With all due respect to Tom Bergeron, Heidi Klum, Howie Mandel, Jeff Probst and Ryan Seacrest, the idea of using five reality show hosts was a stinker, as were most of the show’s scripted bits. And as the night wore on, the producers’ haste at playing winners off before they’d barely gotten on the stage in the effort not to go long made it all play even worse. There was much complaining about it back stage — justifiably so.

Sure, there’ll be a lot of pontificating about low ratings generated on a night when the big series winners are shows that are watched by teensy-tiny slivers of the viewing aud, NBC’s “30 Rock” and AMC’s “Mad Men.” But anyone who was there or watched it live heard the whoosh of channels changing about six minutes into the telecast and that nonsensical bit from the five hosts having “nothing” prepared. Frankly, even opening on a preachy note with Oprah Winfrey lecturing about the “power” of the medium was a little downbeat.

It’s all water under the bridge to nowhere now. Let’s chalk this one up to experience and try to do better next year.

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  1. jake says:

    I must say that I love awards shows and love the emmys but this is one of the worst shows I’ve ever seen — compounded by the fact that the academy chose all the wrong winners — especially that chandra wilson did not get the much deserved award or Julia Louis Dreyfuss over Tina Fey.
    Next year the academy should pick 15 pre nominees instead of 10 because the most deserving are not getting recognized.

  2. Adam Gougeon says:

    At least Mad Men won. That was all I was hoping for.
    I have no idea why they thought the five host idea would work- Tom Bergeron was useless, and Heidi Klum just looked bored. Jeff Probst and Howie Mandel prattled on about “nothing” way too long. Ryan Seacrest could only hope to match his performance at last year’s emmys, which was nothing special in the first place.
    The sketches(?) between awards were also pretty brutal to watch especially the ‘Laugh-In’ bit. I got the impression that there might have been something funny planned for that, but it all fell apart due to horrifically awful timing and the fact that they said nothing funny.
    The best part of the show was Ricky Gervais hassling Steve Carrell. Let him host next year, and don’t rush the speeches.

  3. William Crowley says:

    The acceptance speeches are the WORST part of any awards show, say Thanks and get off! 30 Rock has low ratings because it just isn’t that great, Mad Men because it’s on A&E (HBO passed on it and went with that stupid vampire show). Giving Tommy Smothers a 40 year old Emmy was a complete waste of time as was his “acceptance” speech. Writers and actors hate reality shows because they cut into their job numbers, they can’t get over the fact that the most compelling and remembered TV moments are real events not CSI episodes or Comedy Central bits. I saw bits and pieces of the show in between football and the Yankee game, thank God for picture in picture.

  4. Nathan M says:

    Unbelievably bad Emmys. Reality hosts are the worst part of reality shows… Why extend the awful to the Emmys? Every time they cut short an acceptance speech, or skipped a bit by a professional comedian, then held long on a talentless host RAMBLING like an amateur video blogger–I cringed, along with everyone else watching. Thank goodness for DVR and the FF button, or I would have had to stop watching five minutes into the broadcast.

  5. Nathan M says:

    Unbelievably bad Emmys. Reality hosts are the worst part of reality shows… Why extend the awful to the Emmys? Every time they cut short an acceptance speech, or skipped a bit by a professional comedian, then held long on a talentless host RAMBLING like an amateur video blogger–I cringed, along with everyone else watching. Thank goodness for DVR and the FF button, or I would have had to stop watching five minutes into the broadcast.

  6. Mia says:

    WORST EMMYS EVER.
    Ryan wasn’t funny last year,
    WASN’T funny this year either.
    When will they learn?
    Steve Carell, Jon Stewart, Steven Colbert,
    FUNNY last year, funny this year.
    When will they learn?
    Steve, Jon, Steven plus Ricky Gervais, Neil Patrick Harris
    all would make TERRIFIC hosts next year.
    Someone should look into that,
    funny hosts make make good tv!
    And STOP rushing the speeches, that is why we tune in!

  7. Richard says:

    I watched this in the UK on The E! Channel. Oh dear. Normally I complain about the results but that’s two bad shows in a row. Bring back Conan or get a comedian to host. The reality hosts looked like he’d rather be in the jungle. All of the hosts were stiff and unfunny and Oprah’s introduction was pointless and boring.

  8. Michael H says:

    The show was SOOOOO BORING AND BAD that I watched re-runs of THE SWAN on Fox Reality. If I’m going to view a parade of nose jobs and fake breasts on self-congratulatory people with nothing to say, at least the people who had them on THE SWAN re-runs were entertaining.

  9. Mr Brutal says:

    The only thing missing here was a “Mission Accomplished” banner! Yes, it was that horrible. I chose to watch the last game at Yankee Stadium. I could have Tivo’d the Emmy “thing” but I felt pushing the “record” button required more effort than it deserved after watching 15 minutes of it.

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