Grundy to reversion format for Spain
MADRID — Spanish free-to-air channel Cuatro has acquired the format to hit reality skein “The Farmer Wants A Wife” from FremantleMedia.“Farmer” will be reversioned for Cuatro by FremantleMedia’s Spanish subsid Grundy Producciones. Deal strengthens an already close relationship between the channel and the production house. Grundy has produced for Cuatro other reality shows such as “Got Talent” and “The X-Factor,” which performed above its channel average. Local versions of “Farmer” have been successfully aired by European channels such as France’s M6, Holland’s Neederland 1 and Belgium’s VTM. Format has also been broadcast in the U.S. by the CW Network and in Australia by Nine Network. Launched Nov. 2005, Sogecable’s Cuatro has rapidly consolidated, helped by the success of U.S. dramas such as “House” and “Grey’s Anatomy.” Now, channel is betting more intensely on reality formats and plans to air the Spanish remake of “Farmer” across the 2008-09 season. In a parallel move, Cuatro has unveiled an encouraging hike in overseas sales of its Spanish fiction formats. Fox Channel and Series+ have picked up respectively Italian and Canadian rights on the Globomedia-produced cop drama “Countdown.” After buying a first season of “Countdown,” France’s TF1 has reupped now for the second. Comedy “Cuestion de sexo,” produced by Notro Films, has been acquired by Mexico’s MVS Television. Also Italo production house Cattleya, Poland’s Polskie Media and Chechenia’s Barrandov Televizini have bought production rights on procedural “Genesis, en la mente del asesino.”
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