MTV expands eastwards
LONDON — MTV Networks is hoping that funny travels and is launching Comedy Central Hungary.The new web will make its bow in October this year and is the seventh new localized MTV Networks channel to be launched in the past two years. The U.K., Spain, Italy, Germany, the Netherlands and Poland have all received their own channels in recent months. Comedy Central Hungary, aimed at 18-39 year-old auds, will be entirely in Hungarian and will be available to more than 1.5 million households in the country when it bows. MTV Networks has already launched MTV Hungary, VIVA and Nickelodeon in the country. New channel will feature a mix of locally produced and existing programming, with shows such as “The Daily Show with Jon Stewart” and “South Park” dubbed into Hungarian. “This integrated approach allows us to provide Hungarian audiences with a one-stop shop for comedy, and the ability to interact with our brand across all platforms,” commented MTV Networks exec prexy Bhavneet Singh.
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