Sitcoms share Monday's 'Dancing' spotlight
In a good sign for the post-strike broadcast biz, viewers returned in substantial numbers to CBS’ scripted comedies on Monday night, as most of them hit season highs even opposite ABC’s potent “Dancing With the Stars,” which opened its sixth edition to winning scores.
According to preliminary nationals from Nielsen, “The Big Bang Theory” opened the night for CBS with a second-place result (3.7 rating/11 in 18-49, 9.1 million viewers overall) that nearly matched the show’s highest-rated episode of the fall — even though it’s now airing in an earlier timeslot and during daylight saving time. The 11 share repped a significant jump over the 9 share it had averaged with its eight original segs of last fall.
“How I Met Your Mother” followed with season highs in its new slot at 8:30 (second-place 4.3/11 in 18-49, 9.7 million viewers overall), a sharp 34% improvement in 18-49 over its fall firstrun average in front of “Big Bang” originals. And like “Big Bang,” its 11 share repped a 2-share improvement over its previous season high.
Also hitting season highs were “Two and a Half Men” (5.4/13 in 18-49, 14.0 million viewers overall) and “The New Adventures of Old Christine” (4.3/11 in 18-49, 14.0 million viewers overall), while a repeat of “CSI: Miami” (3.0/8 in 18-49, 9.7 million viewers overall) was neck and neck with original programming on ABC and NBC at 10 o’clock.
ABC won the night in demos behind the 90-minute season premieres of “Dancing With the Stars” (5.5/15 in 18-49, 20.9 million viewers overall) and “The Bachelor” (3.3/9 in 18-49, 8.9 million viewers overall). “Dancing” was down by 14% vs. its spring launch a year ago (which benefited from a two-hour premiere) but was in line with its fifth-season, 90-minute debut of last fall.
NBC started slowly with unscripted series “My Dad Is Better Than Your Dad” (1.5/4 in 18-49, 4.7 million viewers overall) but got more competitive the rest of the way with “Deal or No Deal” (2.9/7 in 18-49, 9.9 million viewers overall), while Fox ran fourth with the second week of “Canterbury’s Law” (1.7/5 in 18-49, 5.7 million viewers overall) and “New Amsterdam” (2.3/6 in 18-49, 7.3 million viewers overall).
Preliminary 18-49 averages for the night: ABC, 4.4/12; CBS, 3.9/10; NBC, 2.5/7; Univision, 1.5/4; CW, 0.7/2.
In total viewers: ABC, 14.9 million; CBS, 10.6 million; NBC, 8.2 million; Fox, 6.3 million; Univision, 3.6 million; CW, 1.7 million.
|Dancing With the Stars (ABC)||20.9 mil|
|Dancing With the Stars (ABC)||5.5/15|
|Two and a Half Men (CBS)||5.4/13|
|How I Met Your Mother (CBS)||4.3/11|
from Nielsen Media Research – preliminary results