Cable unit to become Denmark's sole provider
STOCKHOLM — Swedish cable operator Boxer has secured the rights to become Denmark’s sole digital pay TV provider.
Contract runs for twelve years and will start in 2009, when the analog signal is switched off.
Boxer won the contract beating competition from Telenor and Modern Times Group.
Boxer topper Per Norman said: “It´s an important step for Boxer to go outside of the Swedish borders and this is proof that what we have done in Sweden is good.”
Regarding possible expansion in other markets, he said: “We take one step at a time. We were in the race in Finland, but didn´t win there.
“The whole of Europe is to be digitalized in 2012 and there will be lots of possibilities that we will look at.”
Boxer, Sweden’s main pay box, is owned by state-owned communications operator Teracom.