Audience measurement system has two parts

SYDNEY — Paybox companies Foxtel, Austar and the Multichannel Network unveiled a system for measuring auds Wednesday.

Previously, feevees have been shy of sharing stats as they struggle to get a hold in the Aussie market, but as aud numbers grow — up 17% last year and 10% so far in 2008 — it has become something to tubthump.

The audience measurement system has two key planks: The sample of 10,000 homes will be eight times more than the current system, and it will take into account time-shifted viewing.

The system will not replace the industry’s standard ratings-measurement system, OzTAM, but instead will complement it with more detailed information for advertisers and programmakers.

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