The pipes still work at CW. “90210’s” two-hour opener wins the night for CW in all of the demos it cares about, even adults 18-49 (2.6/7). Total viewership for the two hour stood at 4.9 million, and the numbers went the right way (up) at the half-hour marks. And of course, the numbers will likely rise when the delayed DVR viewing during the next few days is factored in.
All told, CW was hailing its highest-rated scripted series preem ever and a bunch of other records, as Variety ratings guru Rick Kissell reports. Good for them. Let’s hope 70%-plus of these folks come back for more next week.