For its Chinese Theater launch of “Nim’s Island” on Sunday, Fox-Walden went for a kid’s tropical theme after-party at the Roosevelt Hotel’s pool, with hula dancers, steel drums and the most realistic temp tattoos any 8-year-old could desire.
Marketing prexy Jeffrey Godsick said the kid’s party coincides with the company’s brand. “Every one of our movies fit in the same arena — all PG.”
“Walden has developed a unique relationship with educators, librarians and school groups,” said Walden Media topper Cary Granat. “We’re combining that with Fox’s traditional film marketing.”
In terms of their relationship with Fox, Anschutz Film Group CEO David Weil said, “If there were such a thing as Fox Family, it would be Walden.”