HOLLYWOOD — The big Fourth of July movie got the big Hollywood premiere treatment Monday when “Hancock” preemed at the Chinese.
Hollywood Boulevard shut down; the street strewn with car wreck props; a massive after-party in the parking lots behind the El Capitan; Wolfgang Puck catering; and a half-hour hip-hop perf from Will Smith and DJ Jazzy Jeff.
All this for a summer movie Sony topper Amy Pascal called “ambitious”; producer Akiva Goldsman described as “totally cross genre”; and prexy Doug Belgrad said “has the opportunity to turn the action genre on its head a little bit.”
Helmer Peter Berg said he’s well aware that “the movie flips itself midway from comedy to something more dramatic, but it felt fresh and it was something we wanted to explore.”
Producer James Lassiter said the bottom line was that “for Will Smith to do a traditional superhero movie would have been cheating.”
See what audiences thought of “Hancock’!