Ad man moved to LA to become film exec
Clio winner Steve Kasloff, a former Senior VP and creative director for Columbia Pictures and 20th Century Fox, died Dec. 23 of heart failure in Los Angeles. He was 55.As a copywriter, Kasloff worked the “Son of Russia” Dannon Yogurt TV commercial and won a Clio award for the spot in 1978. He won another Clio in 1985 for a teaser movie trailer for the film “Body Double.” After working for several New York advertising agencies, including Young & Rubicam, Carl Ally and Scali, McCabe & Sloves, he moved to Los Angeles, where he went on to become Sr. VP and creative director for Columbia Pictures and 20th Century Fox.He then formed his own business, writing ad campaigns and trailers for several Hollywood studios. He is survived by his life partner Anthony Mendez, his parents, a sister and brother Stewart, a news producer.